Frisco Mayor Maher Maso said, “Sports is a business. Sports is creating jobs here in Frisco. Athletes are a very small percentage of the jobs included with sports organizations. What you are learning in this class will help you be able to come back here after college and find a job.”
Maso’s remarks came in a Frisco ISD Wakeland High School sports marketing class on Guest Speakers Day recently.
Guest speakers also included attorney John R. Sigety of Hiersche, Hayward, Drakely and Urbach, P.C., Rush Olson of Rush Olson Creative and Sports and Gina Miller, vice president of media and communications for FC Dallas.
Maso spoke to students about the importance of partnerships between private companies and public entities such as the City of Frisco and Frisco ISD. Maso explained how the community of Frisco has become one of the best places in the nation to raise an athlete. There are more opportunities than ever for kids to get involved in sports in Frisco, and these private/public partnerships have become the cornerstone for all these opportunities.
Maso specifically pointed out how the partnership between Frisco ISD and FC Dallas has become a model for others to follow.
“The partnership between the Hunt family, Frisco ISD and the City of Frisco became the model and really put us on the map for public/private partnerships,” said Maso. “Others come here to talk to us about our model and learn from all that we have established here.”
Maso explained that the subsequent partnership between Frisco ISD, the City of Frisco and the Dallas Cowboys has brought more opportunities than ever for students in Frisco with the building of the Ford Center.
“The Ford Center to me is more an education facility than a sports facility,” Maso said. “There is audio/video production, sports rehabilitation, hospitality, marketing, all for use by FISD students.”
Maso told the class about some of the sports technology and innovation that is finding a home in Frisco.
“Frisco will soon become the number one sports innovation and technology destination in the country,” Maso said. “There is already a huge sports medicine research presence here in Frisco with all the Baylor, Scott and White facilities, Scottish Rite and even NFL concussion research.”