Frisco Wakeland students pick up inside knowledge on sports as business from Frisco Mayor Maher Maso


Frisco Mayor Maher Maso said, “Sports is a business. Sports is creating jobs here in Frisco. Athletes are a very small percentage of the jobs included with sports organizations. What you are learning in this class will help you be able to come back here after college and find a job.”

Maso’s remarks came in a Frisco ISD Wakeland High School sports marketing class on Guest Speakers Day recently.

Guest speakers also included attorney John R. Sigety of Hiersche, Hayward, Drakely and Urbach, P.C., Rush Olson of Rush Olson Creative and Sports and Gina Miller, vice president of media and communications for FC Dallas.

Maso spoke to students about the importance of partnerships between private companies and public entities such as the City of Frisco and Frisco ISD. Maso explained how the community of Frisco has become one of the best places in the nation to raise an athlete. There are more opportunities than ever for kids to get involved in sports in Frisco, and these private/public partnerships have become the cornerstone for all these opportunities.

Maso specifically pointed out how the partnership between Frisco ISD and FC Dallas has become a model for others to follow.

“The partnership between the Hunt family, Frisco ISD and the City of Frisco became the model and really put us on the map for public/private partnerships,” said Maso. “Others come here to talk to us about our model and learn from all that we have established here.”

Maso explained that the subsequent partnership between Frisco ISD, the City of Frisco and the Dallas Cowboys has brought more opportunities than ever for students in Frisco with the building of the Ford Center.

“The Ford Center to me is more an education facility than a sports facility,” Maso said. “There is audio/video production, sports rehabilitation, hospitality, marketing, all for use by FISD students.”

Maso told the class about some of the sports technology and innovation that is finding a home in Frisco.

“Frisco will soon become the number one sports innovation and technology destination in the country,” Maso said. “There is already a huge sports medicine research presence here in Frisco with all the Baylor, Scott and White facilities, Scottish Rite and even NFL concussion research.”

French Women DO Get Fat

Editor’s note: We want to pass along a column loaded with ideas and few calories right before all the holiday parties begin. 


French Women DO Get Fat.

But there aren’t a lot of them.

Despite what author and former Veuve Cliquot CEO Mireille Guiliano

purported in her bestseller“French Women Don’t Get Fat” there are 

some overweight French chicks looking chic (and some not so much)

 toodling about Paris.  

This is fascinating to me considering an industry is built on recreating

 that Parisian lifestyle on U.S. soil.  Hello, “Bringing Up Bebe”

I might add.

Lunch in Place Vosges

While in Paris for a week, I saw perhaps a dozen women you would 

consider overweight.  I’m talking 30 pounds or so.  I saw a handful 
of women who could stand to lose 10 to 15 pounds.  Not judging, just
reporting what I saw.  Again, how authentic is that Parisian ideal 
romanticized in all those books?   Pretty real.  The majority of the 
women I saw were not so much skinny, as they were averaged-sized 
or slightly slim.  And I can see why.  

While there, we ate three ridiculously indulgent restaurant meals 

on most days with wine and didn’t gain a pound.  In fact, my skinny jeans
were a tad bit looser.  Looser while eating a daily diet that consisted 
of some of the best meals I’ve ever consumed.

  • Breakfasts at the hotel were large consisting of fruit, hardboiled eggs, chocolate croissants and coffee.  Perhaps some yogurt.
Lunch at L’Eboulliant
  • Lunches ranged from savory tarts and fruit in the park with Jordan to cheese omelettes with salad at L’Eboulliant and a multi-course meal of foie gras, fish with radishes, a cheese course and caramel apple tart at L’Epigramme
Lunch at L’Epigramme w/ the proprietor
  • Some of dinner highlights included afternoon tea at the George V on Sunday evening (many Parisian restaurants are close on Sundays).  It featured finger sandwiches, ceviche and the French take on guacamole (really good) as well as pastries followed by a cheese plate because we were still hungry.  Another night it was a seafood-filled feast consisting of oysters, the most decadent mashed potatoes I’ve ever had, spinach and mussels at Le Bar a Huitres in the Marais.  Sens Unique became our go-to spot in the 8th where we had a charcuterie plate, chicken or fish as a main course followed by another cheese plate.  The final night, we did Parisian junk food: Cheese crepes and cheap wine in Montmartre. 
Dinner at Sens Unique
  • We had bread, no butter, and wine with every lunch and dinner meal.
So why do French women, in general, stay on the slender side and why did I maintain my weight while eating anything and everything I wanted?  I believe that from a big picture perspective, it boils down to a few reasons.

You’ve heard it time and again, Parisians don’t snack.  We didn’t have one snack while we were in Paris.  OK, I’m lying.  The night we arrived we strolled through the gorgeous, light-filled Champs Elysee Christmas market and had some hot chocolate while walking.  That was it.  Because the meals are so good and satisfying, there is no need to snack between them.  

Champs Elysee Christmas market display

Secondly, Paris is a walking city and the majority of residents don’t commute in a car.  Sure, they take the train but they might be standing on the train and subsequently walk to work.  We walked three to seven miles daily exploring the city.  Hoofing it all over the City of Lights will certainly allow you to indulge while you are on a holiday but the commuting thing was a bit of light bulb moment.  The day after I returned from the trip, I had to commute to Cowboys Stadium from Dallas.  Getting stuck in Woodall Rogers traffic put my total round trip time in the car, on my ass, doing nothing at almost an hour.  That is an hour of pure slothdom.  We spend so much time in our cars, I’m convinced that it can add to an extra pound or two.  In Paris, a trip to the market or your favorite bar is a stroll, not a 20-minute car ride.

Finally, the meals are outstanding and not big-ass, American huge.  They are also balanced: proteins with vegetables and a bit of bread, not a bun.  Even when we grabbed a tart to eat in the park with Jordan, it was a spinach tart with cheese or tomato tart with herbs and cheese with a side of fruit. Smaller, high-quality portions that comprise a wholesome meal.  Sounds kind of like what Grandma always told us, huh?

In my daily, non-holiday life, I don’t follow these principles to the letter.  I’m a terrible snacker at work.  A bowl of Peanut M&M’s my coworker has on his desk haunts me.   And I commute at least 35 minutes each way.  But is it possible to incorporate that Parisian slim-living approach into every day life?   Perhaps.

  • The no-snacking thing is personal willpower.  But what if our meals are better?  Instead of sandwich and chips (a total fat pill that I’ve sworn off for years) or a frozen meal, how about a piece of chicken marinated in mustard with some greens and piece of whole grain bread?  Have a square of dark chocolate for dessert.  Maybe green tea after lunch.  That is doable. 
  • Incorporate walking as much as possible.  Park your car far away and walk (but be smart and safe), take the stairs, use the restroom on another floor at work or the one that’s farthest from your desk at the office.  Little things can add up to make a big difference.

The French are far from perfect but they do seem to have perfected the art of enjoying delicious food, not regretting it and maintaining a healthy dietary balance. 


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