The second edition of the Crush It! Cup, a cooperation between Invited—a leading owner and operator of membership clubs—and three-time major champion Jordan Spieth, will take place on November 17 at Gleneagles Golf & Country Club in Plano.
The youth tournament, which began in 2024, encourages junior golfers from Invited clubs across the country to generate funds for the Jordan Spieth Family Foundation through a large golf marathon campaign.
Last year’s inaugural event, which included 36 competitors, raised more nearly $250,000 with the support of Invited. This fall, 40 juniors from 57 clubs across 18 states will tee off after playing over 15,000 holes and raising $118,000 this summer.
“If more kids get involved and keep pushing each other to play more holes, while also learning about philanthropy and integrity, I think we’ll surpass the $250,000 milestone this year,” Spieth told D’s chief operating officer. “That’s what we’ll strive for year after year.”
Spieth’s humanitarian efforts began early in his golf career. His younger sister, who has special needs, influenced his outlook on service and inspired one of the foundation’s four goal pillars: supporting people with special needs, junior golfers, military families and veterans, and pediatric cancer patients.
His Jesuit schooling, he claimed, strengthened that conviction. “Their motto is Men for Others, and community service is built into everything,” he said. “That taught me the value of giving your time, not just money. When I joined the PGA Tour, charity was everywhere—it just felt natural.”
Along with his wife, Annie, who has a career in the charity area, and a small team operating the day-to-day operations, Spieth says his foundation is now focused on “bigger, longer-term partnerships.”
Since its inception a decade ago, the Jordan Spieth Family Foundation has given over $10 million to nonprofits across its four pillars. This year, the foundation’s first endowment, which supports pediatric cancer research at Children’s Health in Dallas, helped it reach this milestone.
“I’ve never been one to focus on the dollar amounts we’ve given, but milestones like this deserve to be celebrated—especially because so much of it comes from the amazing people who support our foundation,” said Spieth.
“That was our first endowment, and hopefully the first of many. The goal is to form long-term collaborations with organizations that we truly believe in.”
Looking ahead, Spieth says junior golf accessibility is still a goal. While the Crush It! Cup is focused on Invited clubs, the foundation could look into methods to reach marginalized communities through programs, indoor facilities, or collaborations with other athletes.
“While we may not replicate the Crush It! Cup exactly in underserved communities right now, we’re always looking for ways to make the game more accessible,” he told me.
“This format has been a really cool way to get kids involved, and I think it could definitely inspire us to shape something similar both within and outside of Invited clubs.”
