Taco Bell is bringing some fun and flair to its drink menu with the introduction of a new “mocktail” lineup. The chain has added a variety of exciting drinks that will soon be available at restaurants nationwide, with three becoming permanent fixtures on the menu, according to Newsweek.
New Beverage Offerings
The new drink lineup includes a mix of refreshing beverages, from energy drink variations to agua frescas (Mexican fruit-based drinks) in three vibrant flavors: strawberry passion fruit, dragon fruit berry, and mango peach.
These mocktails are part of Taco Bell’s broader strategy to boost its beverage sales as the company sets its sights on reaching $5 billion in beverage sales by 2030. Taco Bell has been actively expanding its drink options, which aligns with the recent launch of its Live Mas Cafe concept.
Live Mas Cafe and New Beverage Additions
Last month, Taco Bell unveiled its new Live Mas Cafe concept, which will feature at least 30 new beverage options. This new concept will debut in Texas by fall after a successful trial run in California. Taco Bell’s beverage innovations also include the March release of the Baja Midnight drink and the Flamin’ Hot Burrito.
Taco Bell, which serves 2 billion customers worldwide and operates 8,121 locations in the U.S., is continuing to refine its menu to cater to a wider range of tastes, especially for those looking for fun, non-alcoholic options.
Taco Bell’s New Mocktail Drinks
The “mocktails” come in two categories: Agua Refrescas and Rockstar Energy Refrescas.
Agua Refrescas
Taco Bell’s agua frescas are a twist on the popular Mexican beverage, known for its fruit-infused flavors. These drinks are mixed with real freeze-dried fruit pieces and green tea for a caffeine boost.
Available in strawberry passionfruit, dragon fruit berry, and mango peach, they are vibrant and refreshing. However, they contain less than 1 percent juice and artificial colors.
Rockstar Energy Refrescas
These energy drinks are crafted exclusively for Taco Bell and pack 200 mg of caffeine per serving. They come in Pineapple Lime, Tropical Punch, and Refresca Freeze flavors.
These drinks do not contain any juice, and they include both natural and artificial flavors. Taco Bell is marketing these drinks for “adult use only” and advises against consumption for children, pregnant or nursing women, or anyone sensitive to caffeine.
Additionally, a frozen version of the Rockstar Energy Refresca, Strawberry Lime, is available. This drink is made with real freeze-dried fruit and combines natural and artificial flavors and colors.
Taco Bell’s new mocktail lineup is part of a larger push to diversify its drink offerings and appeal to a broader customer base.
With vibrant flavors, caffeine-infused options, and unique twists on classic beverages, these new drinks aim to refresh Taco Bell’s menu and help the chain reach its ambitious beverage sales goals for the next decade.
