Comerica Bank named signature partner for Dallas Sidekicks

The Dallas Sidekicks announced that Comerica Bank will return as Signature Partner for the 2020-2021 seasson. Comerica was a sponsor of the Sidekicks for the first time last season and has inked a deal for two additional years.

As part of the deal the Dallas Sidekicks uniforms will have the Comerica Bank logo on the front of the jersey for the next two years. The Dallas based financial institution will also be promoting some of their selected local small business customers via the Sidekicks throughout the season.

“Comerica Bank has been a tremendous partner with the Sidekicks over the past year and we are thrilled to extend this relationship through the 2021/2022 season,” said Paul Donaghy, Dallas Sidekicks Director of Sales and Marketing. “Comerica has shown not only tremendous support for the Sidekicks but their emphasis on promoting their local business clients is unprecedented. They are the definition of a true partner in every sense and we are proud to wear their logo on our chest every game.”

Comerica Bank will be the Presenting Sponsor of the Dallas Sidekicks home opener on Saturday, Jan. 2, 2021 at the Allen Event Center at 7 p.m. as the team kicks off the MASL season against the Kansas City Comets.

The bank is well known for supporting professional sports teams from the Detroit Lions in the NFL to the Texas Rangers in MLB. Comerica also sponsors the Comerica Bank New Year’s parade here in Dallas. The company relocated from Detroit to Dallas in 2007 with their headquarters at 1717 Main Street in Downtown Dallas in the building now called Comerica Tower.

Published by Brian Bearden

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