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Trader Joe’s coming to Plano at Park and Preston

Trader Joe’s, where the employees wear Hawaiian shirts and “sale” is a four-letter word, will be opening before the summer of 2012 at Preston Road and West Park Blvd.in Plano in the old Kroger in the Preston Towne Crossing shopping center that already has REI, Snuffer’s restaurant and Vincent’s Seafood.

Trader Joe’s, the specialty retail grocery store, has plans to add a  Lower Greenville location in Dallas in the fall of 2012.

CLICK TO WATCH NBCDFW.COM news story

The Trader Joe’s story …

It all started in the 50s… Would you believe we started out as a small chain of convenience stores? It’s true. Way back in 1958. We were called Pronto Markets. In ’67, our founder, the original Trader Joe, changed our name (yes, to Trader Joe’s) and the way we do business.

We made the stores bigger (if you can imagine), decked the walls with cedar planks and donned our crew in cool Hawaiian shirts. Most importantly, we started putting innovative, hard-to-find, great-tasting foods in the “Trader Joe’s” name. That cut our costs and saved you money. Still does.

And that’s important, because “Value” is a concept we take very seriously. And by value we mean great everyday prices on all of our great products — no sales, no gimmicks, no clubs to join, no special cards to swipe… How do we do it?
We buy direct from suppliers whenever possible, we bargain hard to get the best price, and then pass the savings on to you.
If an item doesn’t pull its weight in our stores, it goes away to gangway for something else.
We buy in volume and contract early to get the best prices.
Most grocers charge their suppliers fees for putting an item on the shelf. This results in higher prices… so we don’t do it.
We keep our costs low — because every penny we save is a penny you save.

It’s not complicated. We just focus on what matters — great food + great prices = Value.

http://www.traderjoes.com/

Trader Joe’s timeline

Why Hawaiian shirts?
Fun or fashion faux pas? It may not be runway model attire, but our Crew is unafraid to make a bold fashion statement. We wear Hawaiian shirts because we’re traders on the culinary seas, searching the world over for cool items to bring home to our customers. And when we return home, we think grocery shopping should be fun, not another chore. So just relax and leave your worries at the door. We’ll sail those seven seas, you have some fun with our finds at your neighborhood Trader Joe’s. http://www.traderjoes.com/about/general-faq.asp

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